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Protection.
Formally protecting your intellectual rights needs to be considered when launching any new brand into the marketplace. While being the first to market, or being a market leader may be a sufficient safeguard, a registered trademark or design registration will offer a higher level of protection. While you may have a domain and business name in operation this may not offer you any formal protection.
Wider growth offshore also needs special IP consideration to protect your product and brands around the globe.
Trademarks and registration.
Beng can offer informal advice on the best direction to take for protecting your intellectual assets. Beng will assist in the preparation of the files needed to submit an intellectual property application for both trademarks and design registration. While an attorney is not required to file an application, it is advisable to nonetheless engage their services.
Trademarks are not an afterthought; we are mindful throughout your branding project to never encroach any existing intellectual property protected in the marketplace. Beng does recommend the use of formal search services, but we will complete informal searches.
Please note!!
We are not attorneys at law. While experienced in the field we do not offer any professional legal services or advice on intellectual property.
Beng can put you in touch with professional IP search services and intellectual property attorneys who offer unparalleled service and fair rate schedules. We have used them many times ourselves and the fees are not as high as you may anticipate.