You look familiar.
Striking and consistent.
Your identity should create instant recognition with consumers and allow you to immediately differentiate your brand from competitors. The replication of your logo and identity builds awareness and becomes a mark of what your brand represents. It is the face of your company’s vision.
A broad consistent identity scheme is vital in building the community around your brand – it helps customers, management, staff, shareholders and wider stakeholders unify toward a common objective.
Dynamic geometry and letter play created a logo with immediate impact for cosmetic bag label Design Now Concepts.
Logo design.
Beng will develop a definitive logo mark for your company and products – a logo that characterises who you and holds lasting relevance to your target market. Beng will create a personalised mark for your brand; we never produce template homogenous logos. Beng designed logos are forever individual and exude personality - always driven by our researched brand strategy.
The strategy phase outlines the various ways the logo will be applied, allowing us to design a robust mark able to be replicated across diverse mediums with the same quality result.
Wider identity programs.
Identity is not just a pretty logo. Beng will generate your brand’s colour scheme, choice of imagery, font selection and format layouts to ensure a consistent replication of your broader identity. Even without applying your logo, the broad scheme generated will work in unison and stamp your brand’s personal mark.
As well as developing all aspects to your identity, Beng will generate documented brand guidelines to ensure any individual who is working with your brand strictly applies it as we have prescribed.