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Country appeal.
Originally starting as English cockney rhyming slang ‘Pigs Ear’, the final name for Bowral Brewing’s flagship beer settled on the light hearted ‘Pigs Fly’.
‘Pigs fly’ is Australian country slang and taps into the heart of rural Australia where the company is based.
Of course the identity would not be complete with out the cheeky winged pig.
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Packaging.
Beng created a bold and simple label which holds its own on the fridge shelf. The label design includes spot UV over a matte varnish to increase the tactile feel and premium appeal.
The various brews are designated by a colour variation to the logotype and border colours reducing plate changes and costs on the press.
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Online.
Beng designed a consumer site for Pigs Fly. The site employs imagery of country Australia and has a rough edge to show the hand made character of the beer.
The site was updated to include online shopping. The site now serves as a nationwide store for the product.
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Anything is possible.
Beng translated the brands tagline “anything is possible” into a visual dialogue, using flying as a metaphor.
The piglet, the brands mascot, is shown in various scenes relating to commercial flying. The approach is light hearted and evokes humour.
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Master brand.
Beng named and designed a bespoke Bowral Brewing Company logo for the corporate affairs of the business. The name seats the company in a well known area for fine produce and affluent country lifestyle.
The logo reflects the heritage of the Southern Highlands region the company is situated in and evokes the old fashioned values the company holds.
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Brand building.
Pigs Fly, in a very short time, is now a known and respected brand amongst the craft beers in Australia.
One the initial entrants to the boutique beer market in 2005, Pigs Fly continues to build on its success expanding its geographic markets and introducing new products to the range.
A new beer takes flight.
Motivation.
Bowral Brewing Company started after becoming a finalist win for young entreprenuar competition.
The vision was to create quality craft beers focused on flavour, not pure profits - the beer the owners of the company enjoyed drinking.
Pigs Fly took off.
A complete branding project.
Beng has been working with Bowral Brewing Company since its very inception and has consulted on all aspects of the brand.
Naming, identity design, label creation and publishing the website as well as all marketing material has been created by Beng.
One of our first major projects, Pigs Fly continues to expand in sales and new product launches. Stay tuned, a brand new Beng designed Bowral Brewing brand range is coming in mid 2010 designed.
Brand awareness increases.
From nothing to a well known craft beer brand, Pigs Fly is still rolling out around the country. Beng continues to work with Bowral Brewing to expand geographical markets and drive more sales.
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From the client.
“Our name is always well remembered by punters. The label embellishes all the great qualities of our country background.”
Joe Duncan
Director