I just need room to grow.
Your expanding portfolio.
Brand architecture is the structure or brands within your portfolio. Whether you start with one product with intentions to expand, or you a rejuvenating an older line of products, how your entire brand portfolio interacts is critical.
Differentiation of your lines to appeal to different market segments while maintaining cohesion between brand relationships is key.
A common bottle shape was used for the entire ASM Liquor house pour range. An economical approach, the bottle needed to work in all liquor categories it sold.
Design for growth.
Beng will assist in consolidating your diverse portfolio under a unified theme; as well as plan for a unified roll out well into the future. A range of product lines requires more management to ensure all aspects work well together, and your corporate message remains clear.
We develop a cohesive approach to your products to build a wider brand loyalty. And cohesive does not mean the same – brand architecture never constrains individual product creativity at Beng.